Build a marketing engine that scales.
I help B2B companies fix messy HubSpot instances, align marketing and sales, and build the systems that turn activity into measurable pipeline.
HI THERE. I’M VALLI (PRONOUNCED VAL-LAY)
Most marketing teams don’t have a campaign problem. They have a systems problem.
When your CRM is cluttered, attribution is unreliable, and marketing and sales operate with different definitions, growth becomes harder than it should be.
I work with small and mid-market B2B companies to build scalable marketing operations systems that improve visibility, automate execution, and create a stronger foundation for revenue growth.
Whether you need a complete HubSpot overhaul, better reporting, cleaner lifecycle automation, or ongoing operational leadership, I help teams build systems they can trust and maintain long after the engagement ends.
The infrastructure behind predictable growth.
HubSpot Audits & Clean-up
Most companies don’t need a new platform. They need their current one to work properly.
I audit and rebuild HubSpot environments that have become difficult to manage after years of growth. From lifecycle stages and lead scoring to workflows, properties, and reporting, I create systems that are easier to scale and easier to understand.
Common outcomes:
Clean lifecycle architecture
Simplified automation
Improved data quality
Better sales-marketing alignment
Reliable reporting
Marketing / Revenue Operations
Build the operational foundation that connects marketing activity to pipeline and revenue.
I design and implement the systems, processes, and reporting frameworks that help leadership understand what’s working, what’s not, and where to invest next.
Services include:
Lead lifecycle & scoring design
Custom object builds to solve business-specific challenges
Salesforce integration sync setup & optimization
Sales handoff improvements
Reporting & dashboard development